Google Ads for Small Businesses
Google Ads is one of the most powerful tools available to small businesses
Running ads without strategy often leads to wasted spend, broad targeting, and clicks that never convert. At Hard Launch Digital, we build Google Ads campaigns specifically for small businesses.
SEO for Small
Businesses
Strategy first on page SEO designed to get small businesses found.
Showing up on Google isn’t luck. Without a clear on-page strategy, even great businesses stay invisible. At Hard Launch Digital, we build SEO foundations that drive real, lasting organic traffic for small businesses.
Why SEO Fails
Without Strategy
Most small businesses either ignore SEO entirely or try a few tactics without any structure. Without clear keyword targeting, proper on-page optimization, and a plan for building authority, rankings stay out of reach and so do the customers searching for you.
We focus on building SEO that:
- Targets keywords your actual customers are searching
- Optimizes every page to rank and convert
- Builds site authority systematically over time
- Turns organic traffic into measurable business growth
How We Structure SEO for Long Term Growth
1. Keyword Research & Mapping
We identify the exact search terms your ideal customers use (high-intent, local, and long-tail) then map them strategically across your site pages.
2. On-Page Optimization
Title tags, meta descriptions, headers, internal linking, and content structure, every element tuned to rank for your target keywords and convert visitors.
3. Technical SEO Foundation
Site speed, mobile-friendliness, crawlability, and schema markup. We make sure Google can find, read, and trust your site before anything else.
4. Ongoing Content & Optimization
SEO compounds. We track rankings, identify new opportunities, and continuously refine your content strategy to grow authority month over month.
Simple, Transparent Pricing
Local SEO
$100/mo
Get found in your city
Google Business Profile setup & optimization
Review generation strategy
Local keyword targeting
Monthly performance report
Technical SEO audit
On-page optimization
Content writing
Growth
$400/mo
Build a site Google trusts
Everything in Local
Full technical SEO audit & fixes
Keyword research & mapping
On-page optimization (up to 5 pages/mo)
Title tags, meta descriptions & headers
Internal linking strategy
Content writing
Ongoing content strategy
Scale
$800/mo
Build a site Google trusts
Everything in Foundation
2 SEO blog posts per month
Ongoing content strategy
On-page optimization (up to 10 pages/mo)
Ongoing bid & keyword optimization
Competitor content gap analysis
Priority support
How It Works
From first conversation to live campaigns, here’s exactly what happens when you work with us.
1
Week 1
Free Strategy Call
We start with a 30-minute call to understand your business, your target customers, and what you want to rank for. We’ll be honest about what’s realistic for your market and timeline before recommending a plan.
⏱ 30 minutes
2
Week 1 – 2
SEO Audit & Keyword Research
We crawl your entire site to identify technical issues, missed opportunities, and quick wins. At the same time we build a keyword map, the exact search terms your customers use and which pages should rank for them.
⏱ 5-7 Buisness Days
3
Week 2-3
On-Page Optimization
We fix what’s holding your site back – title tags, meta descriptions, headers, internal links, page speed, and content structure. Every change is made with your target keywords in mind so Google knows exactly what each page is about.
⏱ Ongoing Monthly
4
Week 3-4
Content & Growth
On Growth plans we create SEO-optimized blog content every month to build your authority on topics your customers search. More quality content means more pages ranking, more traffic, and more leads — month after month.
⏱ 2 Post/Month
5
Week 4 and Beyond
Track, Report & Refine
Every month you get a clear report showing keyword rankings, organic traffic growth, and what we’re working on next. SEO compounds — the work we do in month 1 keeps paying off in month 6, 12, and beyond.
⏱ Monthly Check In
Is This Right for Your Business?
Ideal For
Businesses with an existing website
You already have a site but it’s not showing up on Google. We optimize what you have to start ranking.
Local service businesses
Plumbers, dentists, lawyers, & contractors businesses where customers search locally before choosing.
Businesses tired of paying for every click
You’ve tried Google Ads and want traffic that doesn’t disappear the moment you pause your budget.
Companies ready to invest in long-term growth
SEO compounds over time. You understand it takes 3-6 months and you’re building for the long haul.
Businesses with a clear target audience
You know who your customer is. We build keyword and content strategy around exactly what they search.
Not ideal for:
Businesses needing customers this week
SEO takes time. If you need leads in the next 30 days, Google Ads is a better starting point.
“Set it and forget it” expectations
SEO requires ongoing effort like content updates, monitoring, and refinement. It’s not a one-time fix.
No website or a brand new domain
New domains take longer to gain authority. We can still help, but expectations need to be set accordingly.
Businesses in hyper-competitive national markets
Outranking massive national brands takes significant time and budget. Local and niche markets are where SEO shines for small businesses.
Let’s Work Together!
